Job Description

SALES EXECUTIVE – CEMENT & BUILDING MATERIALS

Company: Sierra Leone Cement Corporation (LEOCEM)
Location: Freetown, Sierra Leone
Department: Sales & Marketing
Industry: Cement Manufacturing, Construction Materials
Employment Type: Full-Time
Experience Required: 3–5 Years
Education: Bachelor’s Degree

About Sierra Leone Cement Corporation (LEOCEM)

Sierra Leone Cement Corporation (LEOCEM) is one of the leading cement manufacturers in Sierra Leone, supplying high-quality cement and construction materials that support infrastructure development, commercial projects, residential construction, and industrial growth across the country.

With a strong commitment to quality, customer satisfaction, innovation, and sustainable business practices, LEOCEM continues to play a vital role in the development of Sierra Leone’s construction and building materials sector.

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Position Overview

LEOCEM is seeking a motivated and results-driven Sales Executive to support sales growth, strengthen customer relationships, identify new business opportunities, and expand the company’s market presence within the construction and building materials sector.

The successful candidate will have experience in sales, business development, customer relationship management, account management, market analysis, territory sales, B2B sales, construction materials sales, and revenue generation.

This role offers an excellent opportunity for professionals looking to build a rewarding career within the manufacturing and construction materials industry.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Promote LEOCEM cement products and related construction materials.
• Identify and develop new business opportunities within assigned territories.
• Expand customer base across retail, commercial, and industrial sectors.
• Generate qualified sales leads and convert prospects into customers.
• Maintain a healthy sales pipeline and customer portfolio.

Customer Relationship Management

• Build and maintain strong relationships with contractors, distributors, retailers, developers, and construction companies.
• Conduct regular customer visits and business meetings.
• Understand customer requirements and recommend suitable product solutions.
• Handle customer inquiries and resolve issues professionally.
• Ensure high levels of customer satisfaction and retention.

Market Intelligence & Competitive Analysis

• Monitor market trends and competitor activities.
• Gather customer feedback to improve sales strategies.
• Identify emerging opportunities within the construction sector.
• Provide market insights and recommendations to management.
• Support pricing and promotional initiatives.

Sales Reporting & Administration

• Prepare sales reports and forecasts.
• Maintain accurate customer and sales records.
• Track sales performance against targets.
• Monitor product demand and inventory requirements.
• Ensure compliance with company sales procedures and policies.

Product Promotion & Brand Development

• Participate in trade exhibitions, customer events, and promotional activities.
• Represent LEOCEM professionally in the marketplace.
• Promote brand awareness and product visibility.
• Support marketing campaigns and customer engagement initiatives.

Education Requirements

Candidates must possess:

• Bachelor’s Degree in Business Administration
• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Commerce
• Bachelor’s Degree in Sales Management
• Bachelor’s Degree in Economics
• Or a related discipline

Additional certifications in sales, marketing, customer relationship management, or business development will be considered advantageous.

Experience Requirements

• 3–5 years of experience in sales or business development.
• Experience within the cement, construction materials, manufacturing, building products, or industrial sectors is preferred.
• Proven track record of achieving sales targets.
• Experience managing customer accounts and sales territories.
• Knowledge of the construction industry will be an advantage.
• Experience in B2B and channel sales environments is desirable.

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Required Skills

Technical & Commercial Skills

• Sales Management
• Business Development
• Account Management
• Customer Relationship Management (CRM)
• Market Research
• Sales Forecasting
• Lead Generation
• Territory Management
• Negotiation Skills
• Revenue Growth
• Product Promotion
• Construction Industry Knowledge
• Channel Sales
• Distributor Management
• Commercial Reporting

Soft Skills

• Excellent Communication Skills
• Relationship Building
• Presentation Skills
• Problem-Solving Ability
• Time Management
• Team Collaboration
• Customer Service Orientation
• Adaptability
• Organizational Skills
• Results-Driven Mindset

Training & Development Opportunities

LEOCEM supports continuous professional growth through:

• Sales Excellence Training
• Product Knowledge Workshops
• Customer Service Development Programs
• Negotiation Skills Training
• Leadership Development Initiatives
• Commercial Management Training
• Construction Industry Education
• Career Advancement Opportunities
• Performance Coaching Programs

Salary & Benefits

LEOCEM offers a competitive remuneration package that may include:

• Competitive Base Salary
• Sales Performance Incentives
• Commission Opportunities
• Transportation Allowance
• Medical and Health Benefits
• Paid Annual Leave
• Professional Development Support
• Career Growth Opportunities
• Employee Recognition Programs
• Additional Company Benefits in accordance with organizational policies

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Why Join LEOCEM?

• Join one of Sierra Leone’s leading cement manufacturers.
• Contribute to major infrastructure and construction projects.
• Work in a dynamic and growth-oriented business environment.
• Develop expertise in sales, customer relationship management, and construction materials.
• Access ongoing training and career development opportunities.
• Be part of a company supporting national development and economic growth.

Career Opportunities

This position can lead to future career progression opportunities such as:

• Senior Sales Executive
• Key Account Manager
• Territory Sales Manager
• Business Development Manager
• Regional Sales Manager
• Commercial Manager
• Sales Operations Manager

Application Process

Qualified candidates who meet the educational and experience requirements are encouraged to submit their updated CV and supporting documents for consideration.

Position: Sales Executive
Company: Sierra Leone Cement Corporation (LEOCEM)
Location: Freetown, Sierra Leone
Industry: Cement Manufacturing & Construction Materials
Education: Bachelor’s Degree
Experience: 3–5 Years
Employment Type: Full-Time