Digital Marketing Manager Job Vacancy in Freetown, Sierra Leone – Marketing

Job Description

Position: Digital Marketing Manager

Company: Google Sierra Leone

Location: Freetown, Sierra Leone

Experience: 5+ years of digital marketing experience

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Marketing

Department: Marketing & Communications

Salary: SSP 2,500,000 – 3,500,000 per month

Vacancies:1

Company Overview

Google Sierra Leone is a regional hub of the global technology leader Google, dedicated to fostering digital innovation, expanding internet accessibility, and supporting local businesses across West Africa. With a strong commitment to community development, Google Sierra Leone partners with governments, educational institutions, and NGOs to deliver training programs, improve digital literacy, and drive economic growth. As part of Google’s mission to organize the world’s information and make it universally accessible, the Sierra Leone office plays a pivotal role in tailoring products and services to meet the unique needs of the local market while contributing to the broader vision of a connected, inclusive digital economy. This dynamic environment offers unparalleled career opportunities for professionals who are passionate about leveraging technology to create positive social impact and who thrive in a fast‑paced, collaborative setting.

Job Overview

The Digital Marketing Manager will lead the development and execution of integrated digital marketing strategies that elevate Google’s brand presence, drive user acquisition, and support product adoption across Sierra Leone. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams including product, sales, analytics, and creative services to design data‑driven campaigns that resonate with diverse audiences. This role is central to achieving Google’s growth objectives in the region and will involve managing budgets, optimizing performance across channels, and ensuring alignment with global brand standards. For more information about our mission and culture, visit our main website at https://sierraleonejobsearch.com/. The position offers a unique platform to influence digital transformation in Sierra Leone while advancing your professional expertise in a world‑class organization.

Key Responsibilities

• Develop, implement, and optimize multi‑channel digital marketing campaigns (search, display, social, video, email) to achieve lead generation and brand awareness targets.
• Analyze campaign performance using Google Analytics, Search Console, and other measurement tools, providing actionable insights and regular reporting to senior leadership.
• Collaborate with product managers to create localized messaging that highlights product features and benefits for the Sierra Leone market.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
• Lead a small team of digital specialists, providing mentorship, performance feedback, and professional development opportunities.
• Stay abreast of emerging digital trends, platform updates, and competitive activities to continuously refine strategies.
• Coordinate with external agencies and vendors to execute creative assets, media buying, and technical implementations.
• Ensure compliance with local regulations, data privacy standards, and Google’s brand guidelines.

Required Skills

• Proven expertise in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and programmatic advertising platforms.
• Strong analytical mindset with proficiency in data visualization tools such as Google Data Studio or Tableau.
• Excellent written and verbal communication skills, capable of crafting compelling copy for diverse audiences.
• Project management experience, with the ability to juggle multiple initiatives and meet tight deadlines.
• Creative problem‑solving abilities and a data‑driven approach to decision making.
• Knowledge of SEO best practices and content marketing strategies.
• Ability to work collaboratively in a multicultural, cross‑functional environment.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with additional certifications such as Google Ads Certification, Google Analytics Individual Qualification, or a Master’s degree in a relevant field will be given preference.

Experience

Minimum of five years of hands‑on experience managing digital marketing campaigns for consumer‑facing products or services, preferably within the technology sector. Demonstrated success in scaling campaigns, improving conversion rates, and managing sizable budgets is essential.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 3,500,000 per month, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and a retirement savings plan.

Benefits

• Comprehensive health and dental coverage for employees and dependents.
• Generous paid time off, including vacation, sick leave, and public holidays.
• Professional development stipend for conferences, certifications, and training.
• Employee assistance program and wellness initiatives.
• Flexible working arrangements and remote work options.

Training

• Onboarding program covering Google’s products, culture, and compliance standards.
• Continuous learning opportunities through internal Google Academy courses.
• Mentorship pairing with senior marketing leaders across the region.
• Access to industry webinars, workshops, and certification programs.

Working Environment

Google Sierra Leone offers a vibrant, inclusive workplace that encourages creativity, innovation, and collaboration. Our open‑plan office in Freetown is equipped with state‑of‑the‑art technology, breakout spaces, and a cafeteria serving diverse meals. Employees benefit from a culture that values diversity, equity, and inclusion, fostering an environment where every voice is heard and ideas can flourish.

Application Process

Interested candidates should submit their online application through the Google Careers portal, attaching an up‑to‑date resume and a cover letter outlining relevant experience and motivation for the role. Selected applicants will undergo an initial screening interview, followed by a technical assessment and a final interview with senior leadership. The recruitment process aims to be transparent, timely, and respectful of candidates’ time.

Equal Opportunity Statement

Google Sierra Leone is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.