Brand Activation Manager Job Vacancy in Kenema, Sierra Leone – Beverage Manufacturing

Marketing
Kenema
July 17, 2026
Full Time
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Job Description

Position:Brand Activation Manager

Company:Diageo

Location:Kenema, Sierra Leone

Experience:5+ years in brand management within FMCG

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage Manufacturing

Department:Marketing

Salary:SSP 1,500,000 – SSP 2,500,000 per annum

Vacancies:1

Company Overview

Diageo is a global leader in beverage alcohol with a portfolio of world‑renowned brands spanning spirits, beer and wine. Operating in over 180 markets, Diageo combines deep local insight with international expertise to deliver premium experiences to consumers. In Sierra Leone, Diageo partners with local distributors to bring iconic brands to market, supporting economic growth and community development. The company is committed to responsible drinking, sustainability, and fostering an inclusive workplace where talent thrives.

As part of its expansion strategy, Diageo is strengthening its presence in the Eastern Province, recognizing Kenema’s growing consumer base and strategic importance for distribution across the region. This role offers a unique opportunity to shape brand narratives, drive market share, and contribute to Diageo’s vision of “Celebrating Life, Every Day, Everywhere”.

Job Overview

The Brand Activation Manager will lead the planning, execution, and evaluation of integrated brand activation campaigns that resonate with Sierra Leonean consumers. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams, including sales, trade, digital, and insights, to ensure brand consistency and market relevance. Your creative strategies will translate into measurable business results, enhancing brand equity and driving sales growth.

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Key Responsibilities

  • Develop and implement 12‑month activation calendars aligned with brand objectives and market trends.
  • Lead the creation of experiential events, sampling programs, and community initiatives that strengthen brand‑consumer connections.
  • Manage agency relationships, negotiate contracts, and oversee production of creative assets.
  • Collaborate with sales to ensure activation plans translate into retail shelf impact and sell‑through.
  • Monitor campaign performance using KPIs such as reach, engagement, and incremental sales, providing actionable insights for optimization.
  • Ensure all activations comply with Diageo’s responsible drinking policies and local regulations.
  • Prepare detailed post‑event reports and present findings to senior leadership.

Required Skills

  • Strong strategic thinking with the ability to translate insights into compelling activation concepts.
  • Excellent project management skills, capable of handling multiple initiatives simultaneously.
  • Proficiency in budgeting, financial tracking, and ROI analysis.
  • Exceptional communication and stakeholder management abilities.
  • Creative flair combined with a data‑driven mindset.
  • Fluency in English; knowledge of local languages (Krio, Mende) is a plus.

Education

A bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management, digital marketing, or project management are advantageous.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or trade marketing within the fast‑moving consumer goods (FMCG) sector. Proven track record of delivering successful campaigns that drive brand awareness and sales growth in emerging markets is essential.

Salary

The annual compensation package ranges from SSP 1,500,000 to SSP 2,500,000, commensurate with experience and performance. The package includes a performance‑based bonus structure, health insurance, and retirement benefits.

Benefits

  • Comprehensive health and dental coverage.
  • Retirement savings plan with employer contribution.
  • Annual performance bonus.
  • Paid parental and annual leave.
  • Employee assistance program.
  • Opportunities for international mobility and career progression.

Training

  • On‑boarding program covering Diageo’s brand portfolio, compliance, and responsible drinking standards.
  • Continuous learning through Diageo Academy, offering courses in digital marketing, data analytics, and leadership.
  • Mentorship from senior marketing leaders across the region.

Working Environment

Diageo offers a dynamic, collaborative workplace that values diversity and inclusion. The Kenema office provides a modern, safe environment with flexible working arrangements where appropriate. Employees are encouraged to share ideas, challenge the status quo, and contribute to a culture of innovation.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience via the online application portal on Diageo’s career site. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Diageo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

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