Digital Marketing Analyst Job Vacancy in Koidu, Sierra Leone – Marketing

Marketing
Koidu Town
November 1, 2026
Full Time
Apply Now

Job Description

Position:Digital Marketing Analyst

Company:Unilever Sierra Leone

Location:Koidu, Sierra Leone

Experience:2-4 years

Education:Bachelor’s degree in Marketing or related field

Employment Type:Full-time

Industry:Marketing

Department:Digital Marketing

Salary:SSP 1,200,000 – 1,800,000 per month

Vacancies:1

Company Overview

Unilever Sierra Leone is a leading multinational consumer goods company with a strong presence across West Africa. Established for decades, Unilever delivers trusted brands in food, home care, and personal care that improve the daily lives of millions. The company is committed to sustainable growth, community development, and innovative marketing practices that resonate with local cultures. As part of its regional strategy, Unilever Sierra Leone invests heavily in digital transformation, data‑driven insights, and talent development, making it an attractive employer for ambitious professionals seeking to shape the future of marketing in the region. This role contributes directly to the company’s mission of delivering value to consumers while supporting Sierra Leone Jobs and broader economic development.

Job Overview

The Digital Marketing Analyst will play a pivotal role in designing, executing, and optimizing online campaigns that drive brand awareness, engagement, and sales across Sierra Leone. Reporting to the Digital Marketing Manager, you will analyze performance metrics, conduct market research, and provide actionable recommendations to improve ROI. You will collaborate with creative, media, and e‑commerce teams to ensure cohesive messaging across all digital touchpoints. This position offers a unique opportunity to work on high‑impact projects, leverage cutting‑edge tools, and contribute to the company’s digital roadmap. For more information on similar opportunities, visit https://sierraleonejobsearch.com/. This role is a key component of our Hiring in Sierra Leone initiative, supporting Career Opportunities in Sierra Leone and enhancing Employment in Sierra Leone.

Key Responsibilities

  • Develop and manage SEO and SEM strategies to increase organic traffic and paid search performance.
  • Monitor, analyze, and report on campaign metrics using Google Analytics, Adobe Analytics, and other tools.
  • Conduct competitor analysis and market research to identify trends and opportunities.
  • Collaborate with creative teams to produce engaging content for social media, email, and display advertising.
  • Optimize landing pages and conversion funnels to improve click‑through and conversion rates.
  • Prepare weekly and monthly performance dashboards for senior leadership.
  • Manage budget allocation across digital channels to maximize ROI.
  • Stay updated on emerging digital marketing technologies and best practices.

Required Skills

  • Proficiency in SEO, SEM, Google Ads, and social media advertising platforms.
  • Strong analytical skills with experience in data visualization and reporting.
  • Excellent written and verbal communication abilities.
  • Ability to interpret data and translate insights into actionable strategies.
  • Knowledge of HTML, CSS, and basic JavaScript is a plus.
  • Experience with marketing automation tools such as HubSpot or Marketo.
  • Creative mindset with a keen eye for detail.
  • Team player who can work cross‑functionally in a fast‑paced environment.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with certifications in Google Analytics, Google Ads, or similar platforms are highly regarded.

Experience

Applicants should have 2‑4 years of hands‑on experience in digital marketing, preferably within a consumer goods or FMCG environment. Experience managing multi‑channel campaigns and a proven track record of improving key performance indicators is essential.

Salary

The compensation package ranges from SSP 1,200,000 to SSP 1,800,000 per month, commensurate with experience and qualifications. This competitive salary reflects Unilever’s commitment to attracting top talent for Jobs in Sierra Leone.

Benefits

  • Health insurance coverage for employee and dependents.
  • Performance‑based bonuses.
  • Retirement savings plan.
  • Paid annual leave and public holidays.
  • Employee assistance program.
  • Opportunities for international mobility and career advancement.

Training

  • Comprehensive onboarding program covering company culture and digital tools.
  • Access to Unilever Learning Academy for continuous skill development.
  • Mentorship from senior digital marketing leaders.
  • Regular workshops on emerging trends such as AI‑driven marketing.

Working Environment

Unilever Sierra Leone offers a collaborative, inclusive, and dynamic workplace where innovation is encouraged. The office in Koidu provides modern facilities, high‑speed internet, and a supportive team atmosphere that fosters professional growth and personal well‑being.

Application Process

Interested candidates should submit their application through the online portal on our website. The process includes an initial screening, a technical assessment, and two interview rounds with the hiring manager and senior leadership. Successful applicants will be notified within two weeks of submission.

Equal Opportunity Statement

Unilever Sierra Leone is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, disability, or background. All qualified applicants will receive consideration for employment without discrimination.

Related Jobs